Category: Lead Generation for Consumer Law Firms

What To Do When a Prospect Is a “No Show” for an Appointment

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Just because a prospect misses an appointment does not mean that the potential lead is dead. A little effort on your part can go a long way toward still potentially retaining these clients. Yes, your time is valuable and No Shows are disrespectful, but just because a person missed an appointment (and may not have called later to apologize or reschedule), doesn’t mean you shouldn’t make an effort to follow…

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The 7 Deadly Sins of Attorney Lead Generation: What to Avoid to be Successful

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Amid the many so-called marketing “experts” telling you about their attorney lead generation abilities, here are, more importantly, the 7 Deadly Sins that will either sabotage your marketing efforts or cost way too much. Avoid these at all costs: Avoid the wrath of trying to get out of a multi-month marketing contract. Never pay for attorney lead generation services on a multi-month contractual basis. This is a common strategy of…

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Law Firm Lead Generation: The Costly Swiss-Army Knife Mistake

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Think of your law firm’s traditional website as a Swiss Army Knife. It has many functions and addresses many different audiences and needs. But this multi-utility tool alone cannot adequately do the one job most needed by consumer law firms – law firm lead generation. Here’s why, and what to do about it… Your main website has to have something for everyone. One audience in particular, new prospects who are…

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The Single Most Important Thing 90% of Bankruptcy Law Firms Are Missing

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I’ve personally viewed over a thousand bankruptcy law firm websites across the US. And 90% of these firms lack one element that literally makes-or-breaks them from the viewpoint of being chosen by new clients. It’s a simple section on their site titled “Why Choose Us” (or “Why Hire Us”). When a potential client visits your law firm site, he or she is trying to answer this very question. If you…

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How Many Times Should You Attempt to Call Back a Prospect Who Leaves a Message?

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While the vast majority of inquiries generated by LeadQ are direct phone calls, occasionally a prospect leaves a firm a voicemail message or sends an after-hours email. That means you or your firm must call back the prospect to set a consultation appointment. How many times should you attempt to call before giving up? According to sales research collected and analysed by Insightsquared, over 85% of prospects can be reached…

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5 Biggest Mistakes Bankruptcy Attorneys Make When Getting a Client Inquiry

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Having regularly generated thousands of qualified new client phone inquiries to bankruptcy attorneys across the U.S., here are the top five mistakes we see attorneys initially make that keep them from retaining those clients.    Not Answering the Phone This is the biggest and most obvious mistake your firm can make. Even if you’re a solo practitioner without a receptionist, never let an incoming phone call go unanswered. The callers…

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How to Use a Virtual Assistant to Retain More Bankruptcy Clients

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If your law firm is short on staff, a virtual (or real) assistant (VA) can easily help you retain more clients for a relatively low investment. A VA can increase the number of appointments you set, cut down on no-shows, and improve retention rates. Here are 10 tasks for a virtual assistant that will pay for themselves: 1.  Answer every call Since any unanswered call could be from a prospective…

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Closing More Bankruptcy Leads: 6 Ways to Reduce Appointment No-Shows

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If your law office is seeing an increase in “no shows” for initial bankruptcy consultations, here are six easy-to-implement solutions that have helped other bankruptcy attorneys turn more bankruptcy leads into paying clients.   1. Do automated appointment reminders This is the easiest way to avoid missed appointments. Several online businesses offer this service for about $30 per month. Simply enter the prospect’s appointment time and contact information, and the…

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How to Overcome an Unattractive Law Firm Location – Without Moving

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If potential clients have an issue with where your office is located, you may be losing out on a considerable number of cases for your law firm. Below, are 5 easy solutions to overcome this, without moving your office. What is a bad location, from a client’s viewpoint? –  Clients have a difficult time finding your office. –  Your office is not readily locatable using a maps website or app….

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4 Positive Strategies to Combat Negative Online Reviews About You or Your Law Firm

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Eighty eight percent of customers have been influenced by an online review in making a purchase decision, according to Zendesk, a customer service software platform. That means managing your law firm’s online reputation is a vital part of generating new clients for your firm. A request recently came in from an attorney interested in collaborating with our group and a quick online search of the attorney’s name revealed why he…

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3 Easy Ways to Ramp Up Your Bankruptcy Caseload

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If you’re seeking to grow the number of bankruptcy cases your firm handles, here are three easy ways to increase the number of clients calling you just by making a few clicks. 1.  Sign up free to be the featured bankruptcy law firm for LCBC in your market If your market area is available, your law firm can easily sign up to receive new bankruptcy clients for free as the initial featured…

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CONSULT APPOINTMENT SETTING: Time is of the essense

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In today’s digital, fast-paced, short-attention-span world, consumers have grown to expect everything to happen ASAP. And that applies to scheduling professional consultations too. The longer it takes to meet with your prospects, the greater the opportunity for them to contact and meet with another attorney before you. Often, the first attorney to meet with a prospect will get the retainer agreement. While it’s usually not possible to meet with a…

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6 Tips to Generating Testimonials and Reviews for Your Bankruptcy Firm

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At LeadQ, we’ve found that posting positive testimonials and online reviews about a law firm significantly improves the number of inquiries the firm receives and makes your firm stand out among the competition. Here are six easy tips for bankruptcy law firms to generate those vitally-needed testimonials and reviews in today’s competitive environment.  1. Make sure each client, first of all, has a positive experience in dealing with you and…

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Bankruptcy Attorneys: What To Do When You’re Getting Too Many Leads

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If we are generating too many new client inquiries for your law firm to handle, it may be a sign that an opportunity exists to grow your law firm. Here are some tips on what to do, and what not to do if or when this situation arises. What Not to Do Do not stop answering your phone. Do not ignore people leaving messages for you. Ignoring incoming calls can also wreak…

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5 Ugly Truths as to Why Good Leads Go Cold

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Every day, people call on law firms to inquire about filing bankruptcy. But not every inquiry results in a paying client for the attorney. Here are the top reasons why those leads go cold, and what you can do to prevent prospects from walking away from your firm. 1   Taking Too Long to Respond to the Prospect If you can’t respond to a lead within 24 hours, you’ve probably lost that lead. In…

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The 7 Immutable Laws of Attorney Lead Generation

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Working with attorneys across the U.S. over many years, and having seen many different forms of attorney lead generation, we’ve discovered these 7 “Immutable” Laws that apply to all attorney lead generation. Follow them, or risk sinking your marketing dollars into a big, black, one-way hole. They apply universally, no matter which method you use to generate new clients for your law firm, or which firm you partner with to assist…

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U.S. Bankruptcy Filing Trends: Where Filing Rates Are Headed in 2017 and Beyond

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U.S. bankruptcy filing statistics for 2016 and current 2017 projections for the U.S. unemployment rate show the current trend of falling bankruptcy filings, year-over-year, appears to be ending in the coming months. LeadQ has shown, in past postings, the correlation between bankruptcy filing rates and unemployment rates as far back as 2010. (See LeadQ 2015 article Using Unemployment Rates to Predict Bankruptcy Filings.) According to the Trading Economics global macro…

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BANKRUPTCY LEADS FOR LAWYERS: 5 Keys to Retaining More Prospects

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  Here are five ways your firm can improve your conversion rate on bankruptcy leads based on our experience working with law firms across the U.S. At LeadQ, our primary mission is to generate qualified bankruptcy leads for lawyers that convert into retained clients at the highest rate possible.  1. Always answer the phone; don’t let any calls go to voicemail Even if your firm does not have a receptionist, never…

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Ranking The Most Effective Options for Answering a Phone Inquiry to Your Law Firm

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There are several ways consumer law firms may answer the phone when potential new clients call. Here is a ranking of how effective each are at establishing the rapport with a potential new client that ultimately results in a new case for your firm. 1. You, the attorney, answer the phone Prospects prefer to speak directly with an attorney when they call. They have questions, you have answers. When you…

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The Biggest Mistake Bankruptcy Firms Make During the Holidays

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The final days of December — and first couple days of January — are popular vacation dates for bankruptcy law firms across the U.S. And while every business needs down time, and time to for employee vacations, law firms often miss out on a competitive opportunity to acquire new clients during this time. If your firm is closed, at the very least, you should continue to answer the phone. Potential…

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Why 99% of Law Firm Websites Fail to Generate New Clients for the Firm

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Attorneys routinely spend thousands to create attractive law firm websites to promote their services. And more than often they are disappointed by the amount of new clients those sites attract. Here’s why. If the primary goal of your website is to generate new clients, you have to think about your site from the prospect’s point of view. Generally, visitors to your law firm website have either: 1.  Already heard of…

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2016 U.S. Bankruptcy Filing Trends: Have Filing Levels Bottomed Out?

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In December, 2015, LeadQ published projections for U.S. bankruptcy filing rate trends for 2016 based on federal filing statistics. According to government filing reports to date, our projections appear to be on target.  U.S. bankruptcy filing statistics for Q3, 2016, recently released on uscourts.gov, show actual filings were 199,417, a decrease of just over 13,000 from the same period one year earlier. July, somewhat of an anomaly in the overall trend,…

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Why Bankruptcy Attorneys Should Not Target Prospects Searching for Foreclosure Defense

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Bankruptcy attorneys are often able to prevent the pending foreclosure of property owned by a client filing for bankruptcy. So why not target more foreclosure cases when seeking more bankruptcy clients? Filing for bankruptcy is just one of many different strategies that enable people to save their homes from pending foreclosure. It may, or may not, be the appropriate and preferred solution for a specific prospect. When advertising to foreclosure…

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3 Ways to Get Multiple Clients Out of Every Bankruptcy Lead

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Legal lead generation is not just about generating new clients on a single lead-by-lead basis. It’s about building a self-sustaining client-base that ultimately generates multiple new clients for your firm on it own. The key? Make sure every new client generated from your lead program is 100% satisfied with your service. Here are 3 ways each lead can then multiply into many future cases for your firm: 1. Returning Customers…

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The 5 Pillars of Bankruptcy Law Firm Attractiveness

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Here are the five basic elements prospects use to judge bankruptcy law firms when making on a decision on who to call. Meet their needs in these areas and you’re virtually guaranteed a steady stream of new cases. Fall short, and clients are potentially looking at your competitors for a better fit. 1.  Pricing First and foremost, pricing is the dominant selection criteria driving the majority of potential filers of…

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